
Brokerage
Will Consumers Stop Searching on Zillow — Or Stop Listing With Compass?
The Chicago Showdown May Reveal the Future of Real Estate Distribution - Or a Disaster Outcome for Compass
Sam Khorramian·May 21, 2026·6 min read

The Chicago Showdown May Reveal the Future of Real Estate Distribution - Or a Disaster Outcome for Compass

A new dataset of 12,000 agents shows team structures pulling ahead on listings won and client retention.

Inventory is loosening in the Sun Belt while Gen Z buyers redefine what 'starter home' means.

Inside the playbooks of three top-100 firms preparing for a long, uneven recovery.

CEO points to operational leverage and AI tooling adoption across 30,000 agents.
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