Inventory is loosening in the Sun Belt while Gen Z buyers redefine what starter home means.
Markets
First-time buyers are back — and they're not who you think
Inventory is loosening in the Sun Belt while Gen Z buyers redefine what 'starter home' means.
AR
Alicia Romero
May 15, 2026 · 5 min read
Alicia Romero writes for The Deed.
Keep reading
More from The Deed
Brokerage
Real Brokerage + RE/MAX: Strategic Evolution or Strategic Contradiction?
The announcement that The Real Brokerage will acquire RE/MAX Holdings in a deal valued at approximately $880 million immediately sent shockwaves through the real estate industry. (HousingWire)
Sam Khorramian·5 min read
Industry
How the new commission rules are quietly reshaping America's brokerages
Six months in, the shift from default cooperation to negotiated buyer agreements is producing winners, losers, and a wave of consolidation few predicted.
Margaret Chen·9 min read
Agents
Why high-producing teams are outperforming traditional brokerages 3-to-1
A new dataset of 12,000 agents shows team structures pulling ahead on listings won and client retention.
David Park·6 min read
The Morning Deed
The brief brokerage leaders read before their first call.
Five stories, one chart, one sharp take. In your inbox by 6 a.m. ET.