Inside the playbooks of three top-100 firms preparing for a long, uneven recovery.
Markets
The rate cycle isn't over. Here's what brokerage leaders are doing about it.
Inside the playbooks of three top-100 firms preparing for a long, uneven recovery.
JL
Jordan Liu
May 14, 2026 · 7 min read
Jordan Liu writes for The Deed.
Keep reading
More from The Deed
Brokerage
Real Brokerage + RE/MAX: Strategic Evolution or Strategic Contradiction?
The announcement that The Real Brokerage will acquire RE/MAX Holdings in a deal valued at approximately $880 million immediately sent shockwaves through the real estate industry. (HousingWire)
Sam Khorramian·5 min read
Industry
How the new commission rules are quietly reshaping America's brokerages
Six months in, the shift from default cooperation to negotiated buyer agreements is producing winners, losers, and a wave of consolidation few predicted.
Margaret Chen·9 min read
Agents
Why high-producing teams are outperforming traditional brokerages 3-to-1
A new dataset of 12,000 agents shows team structures pulling ahead on listings won and client retention.
David Park·6 min read
The Morning Deed
The brief brokerage leaders read before their first call.
Five stories, one chart, one sharp take. In your inbox by 6 a.m. ET.