Inside the playbooks of three top-100 firms preparing for a long, uneven recovery.
Markets
The rate cycle isn't over. Here's what brokerage leaders are doing about it.
Inside the playbooks of three top-100 firms preparing for a long, uneven recovery.
JL
Jordan Liu
May 14, 2026 · 7 min read

Jordan Liu writes for The Deed.
Keep reading
More from The Deed

Brokerage
Will Consumers Stop Searching on Zillow — Or Stop Listing With Compass?
The Chicago Showdown May Reveal the Future of Real Estate Distribution - Or a Disaster Outcome for Compass
Sam Khorramian·6 min read

Markets
You Should Not Have to Own a Home to Sell One. But You Should Have to Understand What You Are Selling.
An opinion article on agent standards, age requirements, English contract literacy, bilingual access, and the responsibility of holding a real estate license
David Adam Kurz·5 min read

Markets
The Real Estate Market Is Not Crashing. It Is Getting More Expensive to Live In.
A 2026 market analysis on prices, oil, interest rates, affordability, and the cities where the pressure is most visible
David Adam Kurz·5 min read
The Morning Deed
The brief brokerage leaders read before their first call.
Five stories, one chart, one sharp take. In your inbox by 6 a.m. ET.
