An independent newsroom for an industry in flux.

We started The Deed because residential real estate deserves the kind of sharp, unsentimental reporting other industries take for granted.

For too long the trade press has read like a press-release wire. The agents, brokers, executives, and operators who actually do this work need something better: independent journalism with original reporting, primary sources, and a clear point of view.

The Deed covers the business of residential real estate — markets, agents, M&A, technology, policy — with a small team of reporters who care about getting it right and being early.

We are reader-funded and ad-supported. We never charge sources, and we don't trade coverage for access. If we make a mistake, we correct it publicly and quickly.